We All Have Our Reasons
This campaign for Latitude’s Job Loss Protection insurance started with one simple thought: When the unexpected hits, everyone’s got something they want to protect. We built a platform around that truth, and shot the whole thing remotely, proving that even in lockdown (and loungewear), good ideas find a way.
Creative Team: Richard Overall (CD), Luke Falkland-Brown (Copywriter)
PROJECT TYPE
Campaign
ROLE
Art Direction







