We All Have Our Reasons

This campaign for Latitude’s Job Loss Protection insurance started with one simple thought: When the unexpected hits, everyone’s got something they want to protect. We built a platform around that truth, and shot the whole thing remotely, proving that even in lockdown (and loungewear), good ideas find a way.

Creative Team: Richard Overall (CD), Luke Falkland-Brown (Copywriter)

PROJECT TYPE

Campaign

ROLE

Art Direction

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Australia Post – Delivering the Goods