Discover a world of gifts certified by Santa’s workshop. We brought the magic of Christmas to Milligram with a range of illustrations showing elves hard at work – creating, inspecting and approving all gifts available at Milligram stores. 

We also developed Christmas patterns (inspired by The Nightmare Before Christmas) that featured throughout the campaign. Deliverables included storefront digital screens and decals, in-store campaign execution, landing page, eDMs, paid and organic social.

Creative Team: Georgia Nethercote, Grace KC, Meaghan Andrews, Michael Warnock