1 green screen, 4 AI generated locations, and 1 cardboard Pip stand in.

Awareness and conversion campaign promoting Australia Post’s suite of travel products: Travel Insurance, Travel Platinum Mastercard and Travelex.

We positioning Pip (their mascot) as the dependable travel companion you can count on.

Creative team: Tony Zourkas (ACD), Nick Snelling (Copyrwriter), Tiana Gibbons-Campbell